Marketing

Horizontal Words

1. the process of dividing a large group of consumers into subgroups based on spec (19)
3. outlines how a company will present its product or service to the consumer and h (20)
5. directs a company's marketing mix at a large and heterogeneous group of consumer (14)
7. rivalry among businesses on the basis of price and value (17)
9. the images consumers have of competing goods and services in the marketplace (20)
11. business emphasizes factors of its marketing mix other than price, deemphasizes (20)
13. exhibitions where companies associated with an industry gather to showcase their (11)
15. people's interest and values (14)
17. how frequently consumers use products and the quantity of product used (13)

Vertical Words

2. dividing consumers into markets based on where they live (23)
4. the unique image of a product or service in a consumer's mind relative to simila (15)
6. competition in a market with businesses that offer the same type of product or s (18)
8. occurs when a business competes with other companies offering products that are (20)
10. the process of gaining competitive market information (19)
12. the descriptive characteristics of a market such as age gender race income and e (12)
14. new markets as well as ways to improve a company's offerings in current markets (18)
16. the total revenue that can be obtained from a market segment (16)
18. the portion of the total market potential that each company expects in relation (12)