Promotional Mix

Horizontal Words

1. Tactical, point of sale material or other incentives designed to stimulate purch (15)
3. Allows a business to generate a specific response from targeted groups of custom (16)
5. paid communication that informs potential customers of a product or service. (11)
6. Promotion on a person to person basis Two way communications (16)

Vertical Words

2. A short-term marketing strategy which aims to increase sales of a particular pro (9)
4. Sponsorship takes place When a payment for an event, person, organisation is giv (16)